Throughout its history, LaLiga football has undergone an ever-evolving journey. It is now considered one of the most popular and important professional leagues in the world. Its success has prompted new generations of fans and players to watch it.
It has also been an agent for social change. Its LaLiga Genuine Santander initiative features a league of professional football clubs that play for teams that include players who have intellectual disabilities. Its aim is to normalize the game in the ID community.
As part of its efforts to fight violence in stadiums, LaLiga works closely with the National Sports Office and State Law Enforcement Agencies. It also participates in the Anti-Violence Committee of the RFEF. The organisation has submitted a weekly report to the committee. In addition, LaLiga is a member of the National Commission against violence. It submits information about the number of chants heard during matches, the number of injuries, and the number of deaths.
Since 2013, LaLiga has rolled out a technological leadership strategy that includes centralised sales of audiovisual rights. It has also created a digital ecosystem that brings together channels, data, and services. These features benefit sponsors, broadcasters, and fans.
The league has 16 cameras in place at every first and second division team. These lightweight mirrorless cameras are connected to the live broadcast via wireless links. They deliver 300,000 frames per match and capture the position of each player 25 times per second. This allows the cameras to provide a highly realistic experience.
The league’s audiovisual product also includes a range of cutting-edge technologies. Its stadiums are equipped with aerial cameras, drones, and other sophisticated audiovisual equipment. They also offer 360o replays and unique aerial views.
In addition, LaLiga has launched a project called the LaLiga Business School. This educational initiative is backed by the Spanish bank Santander. It offers specialist courses in Spain and in other countries. The programme also provides scholarships for youth players from LaLiga Santander. Its football schools offer programmes in 14 cities, including 35 programmes in India. Besides, LaLiga Grassroots has been established, which brings together the know-how of the organisation and supports the development of international tournaments and the academies of LaLiga clubs.
On the social side, LaLiga has implemented projects such as Fans of the Future, which teaches children to identify anti-sporting attitudes and turn them into respectful fans. In addition, the organisation is a member of the National Commission against Violence, which helps to monitor incidents of violence within stadiums. In August last year, judge Andres Sanchez Magro ratified the LaLiga-RFEF agreement.
Another initiative is Sunlight Broadcasting Planning, which gives a preview of how the sun will impact on the stadium areas during a match. This forecast can help schedule kickoff times, and also predict natural light conditions in the stadium.
Other projects include LaLiga’s partnership with the National Sports Office, which enables it to work with security officers within clubs. Its SmartBank scheme offers players the opportunity to pursue a career in football while also studying for academic qualifications.
